Fixodent – You Can with Fixodent
I lead the creative behind Fixodent’s latest brand campaign, You Can with Fixodent—a refreshed, human-first platform built across TV, digital, and social. We focused on real stories from real people, showing how Fixodent gives them the confidence to live fully. From the website to paid media, we brought a new look and voice to the brand—and the results are showing, with year-over-year growth and stronger category market share.